The world of live entertainment is constantly evolving, pushing the boundaries of what’s possible. In a groundbreaking collaboration, Epson®, the Official Projector Partner of Cirque du Soleil Entertainment Group, has unveiled its high-performance laser projectors in the new Cirque du Soleil ALIZÉ™ show, which recently debuted at Berlin’s Theater am Potsdamer Platz. This partnership marks a significant milestone, fusing physical artistry with illusion to create a new performance style dubbed “Acromagic.”
The magic and imagination of “Acromagic”
ALIZÉ is not just a show; it’s an immersive experience that redefines acrobatic entertainment. “Acromagic” represents the culmination of over 20 years of artistic innovation, spearheaded by Valentine Losseau and Raphaël Navarro, pioneers of the Magie Nouvelle (new magic) movement. This innovative approach integrates new magic with Cirque du Soleil’s signature acrobatics, creating a truly unique spectacle.
Matthew Nickel, Chief Show Creation and Production Officer for Cirque du Soleil, emphasized the significance of ALIZÉ: “As its first show incorporating ‘Acromagic’ and its first European residency, Cirque du Soleil ALIZÉ crystallizes a milestone moment for Cirque du Soleil, both from a creativity and a business growth perspective. This bold new production allows us to push creative boundaries yet again and we’re thrilled to count on Epson’s technology as we open the door to an entirely original world.”
“You can amaze people and
at the same time you can tell a story.”
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Innovation meets artistry — Epson’s role in creating the illusion
Epson’s cutting-edge projection technology played a key role in turning this into a reality. The creative and technical teams designed a stage in a 3D environment, allowing them to simulate realistic lighting and effects. The goal was to seamlessly blend projection into the performance, making light appear to transform the set and build intensity.
Félix Fradet-Faguy, Projection Designer of Cirque du Soleil ALIZÉ, highlighted the power of this technology: “Projection is a powerful tool that helps bring our stories and characters to life; it can transform a set, replace textures and even change the very nature of an object.”
Eight overlaying Epson EB-PU2220B 20,000-lumen* large venue laser projectors, paired with a selection of lenses, were used to create the dynamic canvas. These projectors ensure uncompromising image quality and reliability, crucial for the seamless integration of visuals into every corner of the theater. Epson’s precise real-time calibration capabilities allow for dynamic realignment, even with moving projectors, ensuring a flawless visual experience.
Visionary storytelling and cutting-edge technology — a partnership for the future
Jason Meyer, Director of Product Management, Epson America, Inc., expressed his enthusiasm: “To see the end result of Cirque du Soleil ALIZÉ is nothing short of remarkable. Partnering with Cirque du Soleil on this groundbreaking residency is an honor. This team is crafting unique experiences, unlike anything before seen, that fuse together innovation and illusion while preserving mystery and amplifying wonder. We look forward to the many opportunities that this creative alliance will unlock in the future.”
This collaboration is just the beginning. ALIZÉ demonstrates how Epson’s projection technology can enhance visionary storytelling, and the partnership is set to evolve, integrating technology into future shows to amplify experiences and captivate audiences worldwide.
For more information about Epson’s large venue projectors, visit Epson.com/largevenue.
To learn more about Epson’s partnership with Cirque du Soleil, visit Epson.com/cirque-du-soleil.
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*Color brightness (color light output) and white brightness (white light output) will vary depending on usage conditions. Color light output measured in accordance with IDMS 15.4; white light output measured in accordance with ISO 21118.
