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3 Steps to Help Ensure Your Digital Transformation Efforts Succeed

Technology’s rapid pace of innovation is pushing businesses to modernize their own technology in order to stay relevant and competitive within their industries.

Remaining competitive means being able to leverage digital technology, but nine out of 10 businesses fail to complete their digital transformation. While the high rate of failure is enough to turn any CEO off the idea of exploring new digital capabilities, companies can’t afford to ignore the business opportunities they are missing out on.

The future of any business depends on embracing the latest generation of technology and always looking ahead to the next “big thing.” Digital transformation is risky — but the payoff could be market-leading products and services that beat out a close competitor or prevent potential disruptors from stealing market share. As businesses consider their future growth, they will need to confirm they have these three criteria established before committing to a transformation plan.

Receive buy-in from key stakeholders and end users.

Good plans fail when the leadership team is not brought on board from the start or is confused about the end objective. Transformational efforts often fail because they are invasive and require significant financial, time and resource investment.

That’s why it’s absolutely critical the C-suite, board and other senior leadership stakeholders not only understand, but champion, the plan for digital transformation. They need to ensure everyone understands the risks or challenges that may arise during the process, and the value that will ultimately be created if the plan is a success.

Gather a team with the appropriate skills to handle this endeavor.

A certain level of maturity is needed to execute a digital transformation. Teams need to be able to operate with a high degree of agility and a fail-fast mentality in order to react quickly to unforeseen change.

Short feedback loops can help businesses stay on track and move in the right direction, and teams can iterate on the basis of what they learned from a failed or flawed portion of the project. The team also needs to be capable of true innovation, like how to move from strategizing to using technology to discover new or modified product offerings that make sure the needs of the customer are met.

Confirm the final solution aligns with long-term business objectives.

The last thing companies want to experience is a digital transformation only to realize the technology does not work for their business. Before embarking on a digital-transformation journey, businesses should invest in research and development upfront to avoid implementing solutions that are misaligned with company objectives.

Truly effective R&D efforts are focused on constantly keeping watch over emerging technology trends that might benefit business and disrupt the industry as a whole. It also means making sure any solution is actually providing a worthwhile return on investment, as opposed to implementing a flashy new technology simply to appear innovative, as opposed to actually being innovative.

Businesses should evaluate their readiness for a digital transformation if they want to remain relevant and profitable in the future. By checking off these three must-haves before diving headfirst into a technology modernization plan, businesses are setting themselves up to be one of the few businesses that succeed.

This article was written by Justin Rodenbostel from Information Management and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to

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