In a world increasingly oversaturated with advertising, digital signage that improves the guest experience can boost sales, help supplement revenues, and can even reinvent physical spaces. Here are 7 key ways digital signage can improve the guest experience in the hospitality industry:
1. Make checkout lines and waiting areas more engaging
Transform the tedium of standing in line or lingering in the waiting area or lobby into an engaging infotainment experience. Engaging with digital signage can lift guests’ moods and can even make them feel like the line goes faster; studies show that digital signage reduces a customer’s perceived wait time by up to 35 percent.1
2. Personalize advertising to your individual guests and groups
To remain competitive, you should consider shifting your messaging from a “one size fits all” approach to a strategy that speaks to individual customers’ needs and desires. Interactive digital signage enables individual locations and areas within a property to deliver targeted messaging that can increase sales.
3. Free up staff to use their time more effectively
Digital signage isn’t only useful and engaging to customers; it also helps staff by offloading the responsibility of fielding repetitive questions and requests for assistance. With information about upgrades and other (revenue-increasing) offerings displayed on digital signage throughout the property, employees have the freedom to dedicate their time to more productive tasks.
4. Gather quantitative consumer data
When guests can provide instant feedback, you get much more accurate information about what they like and which products and services are the most desirable. Digital signage enables hotels and casinos to use content that features hashtags and URLs that feed KPIs and other useful analytics.
5. Advertise the right things at the right time
One of the main attractions of digital signage is the ability to exercise more creative control over your advertising. Reactive, data-triggered signage lets you update at a moment’s notice, so you can contextualize your messaging to suit the time of day, the weather, the season, and more. Suggest guests pick up a coffee in the morning or remind them to make dinner reservations in the afternoon.
6. Earn extra revenue
Digital signage can offer hoteliers and casino managers an alternative revenue stream by giving them the option of renting out advertising space to affiliates and other businesses, providing a direct source of supplemental income.
7. Stand out from the crowd
Because digital signage is still much less familiar than other forms of advertising, it’s more likely to catch a guest’s eye and lead them to take action while strengthening your property’s branding and overall experience.
- Landrum, Sarah. “Increase Engagement With Digital Signage – Business.com.” Business.com, 23 Nov. 2015, https://www.business.com/articles/sign-us-up-how-to-increase-engagement-with-digital-signage/.