Digital signage is a rapidly growing medium that enables businesses to capture and keep audiences’ attention. In a world increasingly oversaturated with advertising, digital signage that improves the guest experience can boost sales, helps supplement revenues, and can even reinvent physical spaces. Here are 7 key ways digital signage can improve the customer experience in the entertainment industry:
Make standing in line an engaging experience
Digital signage transforms the tedium of standing in line or lingering in the lobby into an engaging infotainment experience. It can lift guests moods and can even make them feel like the line goes faster; studies show that digital signage reduces a guest’s perceived wait time by up to 35 percent.1
Display more relevant messaging
To remain competitive, entertainment venues have to shift their messaging from a “one size fits all” approach to a strategy that speaks to guests’ needs and desires. Interactive digital signage enables venues to display targeted information that can increase sales.
Free up staff to use their time more effectively
Digital signage isn’t only useful and engaging to guests; it also helps your team members by offloading the responsibility of fielding repetitive questions and requests for assistance. With event details, updates on showtimes, and frequently asked questions on digital signage throughout the venue, employees have the freedom to dedicate their time to more productive tasks. Digital signage can also deliver real-time updates and announcements for employees.
Gather quantitative consumer data
When guests can provide instant feedback on-site, you get much more accurate information about what they like, their interests, and which of your offerings are performing well. Digital signage enables retailers to use content that features hashtags and URLs that can feed KPIs and other useful analytics.
Display the right things at the right time
One of the main attractions of digital signage is the ability to exercise more creative control over your messaging. Reactive, data-triggered signage lets you update at a moment’s notice, so you can contextualize your messaging to suit unique events, the weather, the season, and more. After all, it’s important to be able to inform your customers at the most relevant moment
Earn extra revenue
Digital signage can offer entertainment venues an alternative revenue stream by giving them the option of renting out advertising space to affiliates and other businesses, providing a direct source of supplemental income.
Stand out from the crowd
Because digital signage is still less familiar than other forms of advertising, like posters and flyers, it’s more likely to catch a customer’s eye and lead them to take action.
- Landrum, Sarah. “Increase Engagement With Digital Signage – Business.com.” Business.com, 23 Nov. 2015, https://www.business.com/articles/sign-us-up-how-to-increase-engagement-with-digital-signage/.