Picture this: you just arrived at the airport with a group of your closest friends and you are getting ready to embark on the vacation of a lifetime. Your “out of office” message is on, your bags are packed, your car is parked and there’s only one thing left to do before you board the plane — get your ticket. Once you locate the appropriate counter, your excitement comes to a screeching halt as you find your way to the end of a long line of passengers.
But what if you didn’t have to wait in that long line just to retrieve your ticket? Perhaps, rather than finding your way to the back of the line and starting your vacation off on a sour note, you instead choose to use one of the airline’s self-service ticketing kiosks to print your ticket. In choosing option two, you simply use the kiosk to enter your information, print your ticket and head to security. While both options will land you on the same plane in the same location, self-service ticketing kiosks kickstart your vacation on a more positive note — without the long lines.
Ticketing kiosks aren’t limited to airports, though. They can also be used for other forms of transportation, concerts, movies, sporting events or any other use case that requires a ticket. Designed to provide shorter wait times, improve the guest experience, promote operational efficiency and drive sales, ticketing kiosks have and will continue to revolutionize the ticketing process.
Shorter wait times
Whether getting ready to board a flight, attend a concert or spectate a sporting event, guests typically want to get the details and logistics of their experience squared away as quickly as possible so they can relax and enjoy themselves. Easily duplicatable, multiple check-in kiosks can be installed to accommodate typical attendance levels and use expectancies at a given location. By increasing the number of available ticketing locations, self-service ticketing kiosks can easily reduce wait times by distributing user traffic evenly across the various kiosks.
Improved guest experience
While it goes without saying that shorter wait times almost always directly correlate with improved guest experiences, self-service ticketing kiosks can be used as a guest-information resource — providing additional information on the location and services offered, including food and beverage, guest services and more. Ticketing kiosks also allow ticketing representatives, who were previously tasked with printing and distributing tickets, to devote their time and attention to the guests who need it most — namely those who either have difficulty using or who choose not to use the ticketing kiosks, or those looking to make changes or upgrades to their tickets.
Operational efficiency
While self-service kiosks certainly do not eliminate the need for ticketing representatives altogether, they do relieve them of some of their more menial duties and reduce the number of guests waiting in their lines. Additionally, as the demand for assistance decreases, employees can be transitioned into other roles within the organization that might need more manpower to operate efficiently, such as customer service.
Drive sales
While not all ticketing kiosks are designed with an ordering and payment interface, some allow guests to select and purchase their tickets directly from the kiosks. Created with flexibility in mind, ticketing kiosks can incorporate cash, card and contactless payment in addition to printing and ordering capabilities. By incorporating these features, event, performance and sports venues, especially, can further drive ticket sales for future events.
From transportation to performances, movies, sporting events, amusement parks and everything in between, ticketing kiosks are completely revolutionizing the way guests retrieve, and sometimes select and pay for, their tickets.
This article was written by Melissa Tally from Kiosk Marketplace. News Features and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.
