In today’s omnichannel age, the customer experience (CX) — which represents the sum of all interactions a consumer has with a brand during the buying process — is rapidly becoming a key differentiator.
By optimizing CX, retailers can drive more sales and increase profitability, since customers are willing to pay as much as 16 percent more for products sold by companies that deliver great experiences, according to a recent PwC report.
The challenge is how to get there while facing the dual headwinds of limited resources and staff in the current environment. Click to download the full brief for three ways you can tackle that challenge today.
