We’ve all suffered an inaccurate order. When the wrong meal arrives at our table or the wrong product is delivered to our door, it can be because instructions are handwritten or labels are printed with poor quality. It can damage our relationship with the brand. With 58% of all drive-thru restaurant customers saying that order accuracy is their most important criteria when choosing a place to eat, legible label printing is something to take seriously.
Making improvements with improved labeling
Printed labels are a big improvement over hand-written ones when it comes to order legibility. They help prevent the misinterpretation of numbers (was that a zero or the letter O?) and letters (an n or a poorly written h?). They make everything from addresses to dates easily legible.
Linerless label printing goes further, minimizing mistakes from illegible writing while also increasing operational efficiency through fast, high-quality prints. Unlike traditional label printers, it doesn’t use an adhesive backing liner to hold labels on the roll. Instead, each label has a pressure-sensitive adhesive that doesn’t stick to the label underneath it. This simple difference can help make significant improvements in both operations and savings.
Tough media for rough surfaces
Eliminating the adhesive backing does more than save on paper waste. It also contributes to order accuracy in another way.
Epson’s OmniLink TM-L100 Liner-Free Compatible Thermal Label Printer supports a wide variety of different media types and sizes. This includes highly adhesive labels that are not as prone to drop off, meaning there is less chance that the label will fall off and cause delivery issues.
Stickier labels are especially important as businesses move to more sustainable packaging. Some of these materials have rougher surfaces compared to conventional plastic or coated paperboard, which can reduce their adhesion. Stickier labels help compensate for that.
All the information you want — and no more
It isn’t just a label’s stickiness that’s important in order accuracy; it’s the information that it displays. The OmniLink TM-L100’s connectivity and software features make it possible to print labels with the information you need for order accuracy.
The OmniLink’s Server Direct Print technology prints data directly from data sources without a point-of-sale system. This is useful for scenarios such as e-commerce order fulfillment. It eliminates the possible error (and the extra work) of manually retyping orders from one system to another.
Another feature called dynamic printing enables the OmniLink TM-L100 to connect with different data sources to get the information it needs for a single label. This helps avoid confusion from information gaps during the fulfillment process.
The OmniLink TM-L100 printer also comes with other features that help to ensure order accuracy. It includes a ‘label taken’ sensor that prevents accidental printing of multiple labels at once. This stops multiple labels with different details from being used together accidentally.
Improved order management for all industries
The OmniLink TM-L100’s mixture of linerless printing capability, along with hardware sensors and software connectivity, enables businesses across multiple sectors to create clearly readable labels with the information they need to help ensure accurate order fulfillment.
Fast label printing enables hospitality businesses and quick-service restaurants to cope with high-volume, high-velocity orders while maintaining clear information. That supercharges communication between the front and back of the house in restaurants, especially given the OmniLink TM-L100’s ability to receive print jobs directly from servers’ tablet and mobile ordering terminals. Support for rugged, highly adhesive labels also helps ensure more accurate food delivery for takeout orders.
Retailers can now prepare orders with fast-printed labels containing sharp, legible text and barcodes printed directly from back-end e-commerce systems. These features help make shipping labels, product information, and order details easy to scan and read.
Healthcare providers can simplify communications both internally and with third-party service providers in their ecosystem, reducing the possibility of transcription errors from hand-written instructions.
Enjoy the benefits of enhanced order accuracy
If you haven’t yet explored the latest in linerless label printing technology for your business needs, then it’s time to investigate how it might revolutionize your business. Boosting order accuracy doesn’t just improve customer satisfaction — it can also help manage costs. Getting an order right the first time can mean less waste, and can help mitigate the cost of returning and reworking the order. That’s good for business, whether you’re delivering an expensive product in the mail or a meal to a customer’s table.
To learn more about Epson Point-of-Sale solutions, including receipt printers, label printers and kitchen display systems, visit Epson.com/point-of-sale
