It looks like the new year is going to be peachy, as the Pantone Color of the Year is announced. The 2024 color ‘PANTONE 13-1023 Peach Fuzz’ strikes a perfect balance between pink and orange, a velvety combination that evokes calmness.
Taking over from 2023’s ‘Viva Magenta’, Peach Fuzz is a light and airy hue that, according to Pantone, signals tactility, comfort, and warmth. A partnership with Ultrafabrics, the color is presented in a rendered image (above) that suggests a sense of connection with the natural world.
Through careful consideration and trend analysis, Pantone has long set the global benchmark for color trends. ‘The Pantone Color of the Year 2024 in its essence fosters community and collaboration. We are excited to continue our work with industry leader Ultrafabrics to explore the application of the [color] in the interior design world and beyond,’ says Elley Cheng, vice president and general manager of Pantone.
In the year that both Pantone and Ultrafabrics are celebrating a quarter century of inspiration and innovation, a series of global interactive events titled ‘The Nest’ will continue the brands’ collaboration. They will share expertise on how the Pantone Color of the Year can be implemented in a variety of spaces, and also work to inspire designers with new ways to approach and utilize any color, Peach Fuzz or otherwise.
Let’s look forward to a peachy 2024.
This article was written by Tianna Williams from Wallpaper and was legally licensed through the DiveMarketplace by Industry Dive. Please direct all licensing questions to legal@industrydive.com.
